Thursday, 18 April, 2019

Samsung Users Moving to Pixel, OnePlus: Counterpoint

Samsung users are converting to Pixel 3 and OnePlus 6T Pixel 3 Fails to Convince iPhone Users to Switch to Android
Katie Ramirez | 12 April, 2019, 14:53

According to the study, the Pixel 3 is a solid enough handset that it's convincing plenty of Samsung owners to switch over to a device that offers a pure Android experience. "Over half of all new Pixel 3 owners came from Samsung", Jeff Fieldhack, Research Director at Counterpoint Research, said in a statement.

Judging from Google's advertising methods, design choices, and feature efforts when it comes to the Google Pixel 3 and Pixel 3 XL, it's pretty clear the company is trying to entice iPhone users over to Android.

Google Pixel and OnePlus smartphones are catching up and giving stiff competition to Samsung in the U.S. as over one-third of users who bought the Pixel 3 and the OnePlus 6T during the fourth quarter (Q4) of 2018 previously owned Samsung, said a new report by Counterpoint Research. In fact, the 6T formed just 2.4% of T-Mobile's phone sales in the last quarter of 2018 when it became the first new Chinese brand in a while to appear on a United States carrier. Reportedly, Counterpoint estimates that around 16 percent of those who bought a OnePlus 6T previously owned an Apple smartphone. Over 80% of volumes are coming from its Android partners. "This is probably seen as a disappointment". "Consumers who have older devices are looking for alternatives to the flagships that cost more than US$800 now offered".

"What made the initial launch of the 6T so successful was the OnePlus brand image". Sales of those devices are not factored into the fourth quarter numbers. It appealed to tech enthusiasts and a wider general market of consumers who read reviews for the best performance to price comparison. "There is little marketing money spent by the OEM and older Apple and Samsung flagships have been discounted to make a similar value offer which most consumers will gravitate towards".

More news: Jet Airways cancels ALL worldwide flights - chaos as furious passengers stranded

This information has made its way to the consumer market and copied with their USA carrier deal made an impact on the market with 37% of their buyers coming from Samsung devices, 16% from Apple and 15% from LG.

In addition to the Pixel, the report also looks at another fairly recent addition to the premium smartphone space: the OnePlus 6T.

"OEMs looking to disrupt carrier channels can learn from the successes and failures of these two examples".

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