Friday, 19 April, 2019

New Zealand Burger King sorry for 'racist' chopsticks ad campaign

Burger King's New Zealand page on Instagram posted a video of customers eating burgers with chopsticks Burger King's New Zealand page on Instagram posted a video of customers eating burgers with chopsticks
Katie Ramirez | 13 April, 2019, 05:11

Mo was not the only user to find the ad to be in poor taste. While the fast food chain has failed to gain traction in Vietnam, regionally is very popular, as the biggest USA food chain in Malaysia and the second biggest in Thailand and Indonesia.

Burger King has now deleted the clip which appeared on their Instagram account for New Zealand and has withdrawn the television advert. A spokesperson said the advert was insensitive and did not reflect the company's brand values of inclusion and diversity.

The video was apparently created by the local franchise to promote its new Vietnamese Sweet Chilli Tendercrisp burger.

Korean Kiwi Mario Mo voiced her disgust on Twitter and told the Huffington Post: "Because I couldn't believe such blatantly ignorant ads are still happening in 2019, it honestly took me a second to work out what the heck I was looking at".

In response to the promotion, one social media user reposted the ad on Twitter alongside the caption [sic]: "So this is the new Burger King ad for a "Vietnamese" burger ok coolcoolcoolcoolcool CHOPSTICKS R HILARIOUS right omg etc". "I was watching it thinking there must be some kind of layered twist ― only to [realize], no, there was no twist, it really was that base level".

More news: Tiger Woods almost taken down by security guard at Masters

In her post, Mo wrote: "I'm so sick of racism of any kind". The hashtag #NewBurgerKingAdvertAllegedlyRacist has been used more than 12,000 times.

The backlash from the campaign has now gone global, with calls for people to boycott Burger King stores in Vietnam.

The Washington Post reports that fast-food chain Burger King has faced a backlash for posting an advert that many deemed as racist towards Asian people. Three short clips showed an Asian woman dressed in Dolce & Gabbana struggling to eat pizza, spaghetti and a cannoli with chopsticks. The ad, coupled with a slow apology, sparked outrage among Chinese consumers, and forced the brand to cancel a show in Shanghai.

Companies are constantly trying to engage with customers on Twitter, Facebook and Instagram, often in ways that step out of line with that core message and, in turn, lead to insensitive content.

Recommended

  • Fisher-Price recalls rocker amid reports of infant deaths

    Fisher-Price recalls rocker amid reports of infant deaths

    In an article this week, Consumer Reports found that some of the infants died from suffocation. Consumers who have a Rock 'n Play Sleeper can contact Fisher-Price for a refund or voucher.
    'Shazam!' Opens With $53M To Lead Box Office

    'Shazam!' Opens With $53M To Lead Box Office

    The other films like Little or Missing Link hardly have any traction for us to fear for Shazam falling to the No. 2 spot. Ranking aside, the film has a $85 million budget, therefore this movie appears fine at turning a profit for Warner Bros .
    New Nvidia Drivers Unlock Ray Tracing on GTX Cards

    New Nvidia Drivers Unlock Ray Tracing on GTX Cards

    But as always, the proof is in the results, which everyone will be able to see first-hand soon enough. Ray traced shadows and ambient occlusion, however, may be within Pascal's grasp.
  • ICC judges reject request for Afghanistan war crimes probe

    ICC judges reject request for Afghanistan war crimes probe

    Human Rights Watch called the court's decision "a devastating blow for victims who have suffered grave crimes without redress". Some human rights advocates are slamming the decision as a unsafe precedent.
    Lakers, Luke Walton agree to part ways

    Lakers, Luke Walton agree to part ways

    Walton joined the Lakers with fanfare in 2016 after his successful tenure alongside coach Steve Kerr with the powerhouse Warriors. So who is going to be the Lakers' next coach? Lue has experience coaching LeBron James and also played for the Lakers.
    Qubole announces expanded partnership and product integration with Google Cloud Platform

    Qubole announces expanded partnership and product integration with Google Cloud Platform

    Adding new datasets or pipelines to Cloud Data Fusion requires no coding, Google says, and can be accomplished by dragging and dropping icons in a Web browser.
  • No big-project deliverables for Northern Ontario in provincial budget

    No big-project deliverables for Northern Ontario in provincial budget

    Horwath joked that having a licence plate that mirrored Ford party colours might cause a lot of rear-end accidents. Opposition parties noted the budget cuts $1 billion from the children and social services budget .
    Trump Signs Order to Speed Pipeline Production

    Trump Signs Order to Speed Pipeline Production

    Currently, the secretary of state has the authority to issue permits for cross-border infrastructure such as pipelines. It says that any decision to issue or deny a cross-border permit shall be made exclusively by President Donald Trump .
    Two killed, dozen injured in fire at busy mall

    Two killed, dozen injured in fire at busy mall

    People stand outside the Central World Complex after it was evacuated due to a fire, in Bangkok , Thailand, April 10, 2019. Firefighters with masks and oxygen tanks entered the building afterward to clear smoke from several floors.
  • Infiniti reveals Qs Inspiration concept

    Infiniti reveals Qs Inspiration concept

    For Infiniti , the proposed e-sedan is part of a long-term strategy to "electrify" its product line up. An Infiniti spokesman said, however, the brand did not intend to export the e-sedan from China.
    Redmi Go officially goes on sale in Malaysia starting this weekend

    Redmi Go officially goes on sale in Malaysia starting this weekend

    The Redmi Note 7 Pro comes equipped with Qualcomm Snapdragon 675 processor, a 48MP primary camera and a 13MP front camera. Xiaomi will also put 6GB RAM and 128GB storage variant of Redmi Note 7 Pro on sale for the first time.
    Washington should have named Mount Vernon after himself

    Washington should have named Mount Vernon after himself

    He is also said to enjoy showing visitors the Lincoln bedroom upstairs in the White House residence. Bradburn reportedly reminded the president that Washington got the capital named after him.

Here's Why 'Avengers: Endgame' Risks Not Breaking All-Time Box Office Record Here's Why 'Avengers: Endgame' Risks Not Breaking All-Time Box Office Record Of course, if you think you can cram in a few more entries between now and then, don't let the Russos stop you. This also means the Avengers split up to defeat Thanos - the most deadly of all Marvel villains.

Facebook Messenger could return to the main Facebook app Facebook Messenger could return to the main Facebook app Those features might appear in a future update, but Wong says she believes the Messenger app and Chats "serve different markets". A Facebook spokeswoman said that the company did not have any additional details to share at this time.

Morrison and Shorten launch 2019 Australia election campaign with focus on economy Morrison and Shorten launch 2019 Australia election campaign with focus on economy Neither major party is expected to win majority control of the Senate, with half of the 76-seat upper house up for grabs. Australian Prime Minister Scott Morrison announced Thursday that the country's federal election will be held on 18 May.

US has two months to finalise Julian Assange case US has two months to finalise Julian Assange case And Assange's US charge could land him with a maximum jail sentence of five years, according to the US Department of Justice.

Deaths Connected To Infant Sleeper, Says Consumer Reports Deaths Connected To Infant Sleeper, Says Consumer Reports Some models include a feature that automatically rocks the inclined sleeper with a button; others vibrate or rock manually. According to Evan Overton, the infant's mother, they haven't filed suit but are negotiating with Fisher-Price.

Chevron To Buy Anadarko In $33B Deal Chevron To Buy Anadarko In $33B Deal The new company will sell US$15 billion to US$20 billion of assets from 2020 to 2022, to reduce debt and return cash to investors. Credit Suisse Group AG was financial adviser to Chevron while Paul, Weiss, Rifkind, Wharton & Garrison LLP was legal adviser.

Swiss government says coffee 'not essential', stockpiling to end Swiss government says coffee 'not essential', stockpiling to end Currently , the country has a requirement to maintain enough coffee to satisfy projected demands over the course of three months. The plan has now been released for public comment with a final decision expected in November.

IPL: Dale Steyn replaces Nathan Coulter-Nile for Bangalore IPL: Dale Steyn replaces Nathan Coulter-Nile for Bangalore For the 2016 champions, Steyn turned out in 37 matches and picked up 33 wickets at an economy rate of 7.43 runs per over. He might not be able to play the IPL's final leg as well if he gets selected for the Australian World Cup squad.

Why Captain cool MS Dhoni loses cool in thrilling match? Why Captain cool MS Dhoni loses cool in thrilling match? This win added another feather to the illustrious career of Dhoni for it was his 100th IPL win as captain. Initially, it looked as if Gandhe was about to signal a no-ball only to decide otherwise.

Is Ariana Grande Planning a "Thank U, Next" Body Lotion? Is Ariana Grande Planning a Grande now has a Sugar Cube Set available featuring scents like Toasted Marshmallow, French Vanilla Bean, and Creamy Coconut. Grande has experience in the beauty space.

Wells Fargo & Co (WFC) Downgraded to "Sell" at ValuEngine Wells Fargo & Co (WFC) Downgraded to In theory, there is an infinite number of simple moving averages but the most common are three SMA20, SMA50 and SMA200. Many believe that the bulls are still charging while others feel like the bears may be waiting in the wings.

IPL 2019: Kohli and Chhetri Bond During RCB Training Camp IPL 2019: Kohli and Chhetri Bond During RCB Training Camp Every generation has produced champions. "This is a very good side which doesn't have too many weaknesses", he said. While talking about the luck factor in cricket Dravid , said, "Luck played a huge role in my career in 2009".

'Trivago' pitchman passed out in a car in traffic 'Trivago' pitchman passed out in a car in traffic Williams has an acting career dating back to the 1990s but became well known as the spokesperson of Trivago. He was also ordered to have a mental health or intellectual disability assessment, the Chronicle reported.

Mobile launches overpriced "TVision Home" cable TV competitor for $90 per month Mobile launches overpriced Not cheap As a full-freight offering out of the chute, TVision Home won't come cheap - it's launching at $90 per month. Firstly, pricing, T-Mobile US has been successful in the past by offering more for less, and secondly, the experience.

Fed minutes reaffirm patient approach to interest rates in 2019 Fed minutes reaffirm patient approach to interest rates in 2019 The Federal Reserve Board building on Constitution Avenue is pictured in Washington, U.S., March 27, 2019. That would involve resuming the purchase of U.S.