Thursday, 21 March, 2019

Starbucks Has a New 'Cloud' Drink-and a New Celebrity Ambassador

Starbucks Starbucks
Celia Hoffman | 08 March, 2019, 05:00

The "Cloud Macchiato" has been released today (March 5) and will be espresso, whipped cold foam, and caramel drizzle.

It's also possible that Grande is simply an enormous fan of sweet caffeinated beverages, but one shouldn't underestimate the satisfaction of watching your personal aesthetic permeate the world in unexpected ways. She launched a Cloud perfume in February, Business Insider noted.

As if the Grande-Starbucks fusion couldn't get any deeper, the coffee chain will also feature a Grande playlist that hits stores on March 9 and will air until March 15. After collaborating with hip-hop legend 2 Chainz on his latest release Rap Or Go To The League, it would have found the pop princess who has the voice of actual angels diversifying her portfolio even further and Starbucks capitalizing on one of biggest names in music all in the name of coffee.

That signature green apron is a vivid viral marketing touch, Ms. Grande.

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To create the Cloud Macchiato, Starbucks crafted its own cloud powder with the help of egg whites to mirror the texture of cloud-like foam. It is available iced or hot in caramel and cinnamon at participating US and Canada stores.

Creators of the Cloud Macchiato were reportedly inspired by leche merengada, or "meringue milk" - which is a summer drink enjoyed by people in Spain.

"We've always been fans of Ariana Grande's and were excited to work with her to celebrate our shared love of clouds", a Starbucks spokesperson said about the reports. Starbucks has added a new edition to their cold beverage menu. Twitter was flooded with different takes on the teaming. The drink is available iced or hot in both flavors.

The Cloud Macchiato Ariana was seen sipping on while she shot some pictures included "Ari" written in Sharpie across the plastic cup and a metal straw.

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