Friday, 22 March, 2019

Apple says 'it's show time' March 25, TV service announcement expected

Getty Images  Chesnot Getty Images Chesnot
Charles Bowen | 13 March, 2019, 21:17

Apple sent out invitations to reporters and analysts on Monday, inviting them to attend an event at the Steve Jobs Theater on March 25 in Cupertino, Calif. Sources familiar with the matter earlier told Reuters that the service could resell, among others, the Starz subscriptions of CBS Corp, Viacom Inc and Lions Gate Entertainment Corp, as well as the original content of Apple. The invite includes a video that shows the Apple logo below the spotlight with a caption "Its show time".

Apple's two big product events-usually in March and September-are A Big Deal.

There's no word on how this new entertainment platform will work but it could be similar to services such as Netflix and Amazon Prime Video with users paying a monthly fee to gain access to content on demand.

More news: Watch Mitt Romney's candle blowing technique

Apple has been snapping up talent all over the place to build its rival to Netflix and Hulu, including the likes of Reese Witherspoon, M Night Shyamalan, Oprah Winfrey and Thor: Ragnarok director Taika Waititi.

A report by The Wall Street Journal had indicated that Apple was going through a rough patch with respect to negotiations as it was reported to demand 50 percent revenue from the service. Apple is said to charge $10 to its consumers for the premium news subscription services.

The invite does not give any hint on any hardware that were expected to be released during the event. CoinX was the first to mention the iPhone names for last year's models, and the leaker also told us the 2018 iPad Pro would have a 5.9mm profile.

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