Wednesday, 24 April, 2019

PUMA Launches New Fit Intelligence [Fi] Technology Platform

Puma’s self-lacing shoe controlled by iPhone or Apple Watch Puma unveils Fi self-lacing trainers
Katie Ramirez | 03 February, 2019, 23:16

"It's fast and changing all the time", said Charles Johnson, PUMA's Global Director of Innovation. Like Nike's Adapt BB basketball sneaker, the fit will also be able to be adjusted through an accompanying smartphone app as well.

Fit Intelligence can be deployed to a range of different sport and lifestyle products.

The self-lacing shoes also feature a breathable upper section and an "industrial grade" fiber support system with a forefoot lockdown band for a snug fit.

Fi is the latest step in PUMA's continued attempt to push the boundaries of performance and lifestyle product. Technology professionals and fans got a real-world view on how Fi delivers to unmet needs of connected entrepreneurs.

More news: Super Bowl pick: Why Rams-Patriots will stay under the points total

Meanwhile, Puma is also planning to allow members of the public to participate in open beta test with the shoes in the future by signing up through its PUMATRAC training app very soon although we are not sure whether the beta test program will cover Malaysia as well. Puma's shoe with its three levels of tightness requires the wearer engage the boxy looking micromotor on the shoe's tongue, either with gesture or app, to make adjustments. "We want to learn what those things are from people who have experienced it".

PUMA today announced its latest footwear technology. The Puma Fi Has been created to offer consumers a training and light running shoe which is expected to be available to purchase during the spring months of 2020 priced at around $330 a pair.

Nike and Jordan Brand have come together to release on and off-court offerings in celebration of All-Star.

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