Wednesday, 24 April, 2019

EA cuts revenue outlook after 'Battlefield' disappoints, shares dive

Battlefield V Sales EA cuts revenue outlook after 'Battlefield' disappoints, shares dive
Priscilla Morrison | 06 February, 2019, 18:33

If you've played Battlefield 5, you know that its single-player campaign was bad and nowhere close to be described as a proper single-player experience.

Battlefield V's battle royale mode, known as Firestorm, won't be released until March, and the game arrived with a couple of features missing on release.

A fourth one was released for free after launch (and was easily the best of the bunch), which only seemed to underline suspicions that the game had been rushed out before it was finished.

Delaying Battlefield 5 to a heavily contested November calendar didn't work out as planned, according to EA.

More news: Baseball fan died after being hit by foul ball at Dodgers game

Data from research firm NPD showed that "Battlefield V" lagged Activision's "Call of Duty: Black Ops 4" and Take-Two's "Red Dead Redemption 2" in dollar sales during December.

In a conference call, Wilson also mentioned Battlefield 5's delay, and that its launch around the holidays meant that it was often discounted to ensure it could compete with the other games vying for the attention of holiday shoppers. Specifically, Wilson says the decision to include a single-player campaign rather than a battle royale mode at launch was particularly detrimental.

"This year, battle royale modes became incredibly popular in shooter games". "We probably sold about a million units less than we thought we would". The net income for the third financial quarter was $262 million, with revenue amounting to $1.29 billion.

Electronic Arts announced earnings results for the all-important holiday season, and it wasn't the kind of performance the company wanted to see. EA expected $1.375 billion in net revenue and $1.725 in net bookings. While we are disappointed with the results, we understand where our challenges are, and we are deeply focused on applying the strengths of our company to address them going forward. "We're very excited about Apex Legends, the upcoming launch of Anthem, and a deep line-up of new experiences that we'll bring to our global communities next fiscal year".

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