Wednesday, 20 March, 2019

Amazon is buying home wi-fi startup Eero

Amazon buying Eero is sobering proof of big tech’s utter dominance What Amazon Buying Eero Could Mean for Consumers
Priscilla Morrison | 15 February, 2019, 06:00

And if you were anxious about the long-term viability of a router that constantly turns to the cloud for network optimizations, the backing of a cloud computing giant should put those fears to rest.

Russell also says that the acquisition could lead to lower-priced options for Eero products.

"We are incredibly impressed with the eero team and how quickly they invented a WiFi solution that makes connected devices just work", Dave Limp, SVP of Amazon Devices and Services, said in a statement. Amazon has been pushing a feature, which is meant to make setting up home networks easier.

"While it's an astute business move for Amazon, consumers should think twice before giving one company so much control over their homes just for the sake of convenience", Poletti concludes. Eero is already competing with Google Wifi in the router market. Linksys, which is now under the control of Taiwan's Foxconn Group, is also a key player in the mesh Wi-Fi router market, through its Velop router.

Eero set off a wave of smart mesh router setups, where instead of a single router device, multiple access points are used to blanket an entire home or apartment with a strong Wi-Fi signal.

In hindsight, Eero's grander ideas were never going to flourish without the backing of a tech giant. This has led to a massive upgrade to mesh Wi-Fi networks.

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Amazon's stock is up 2.8 percent to US$1635. "Amazon's primary home device is its own Echo smart speaker, powered by Alexa", he adds. Amazon Eero acquisition will give the company more valuable consumer data and advance the retail giant's dominance in smart home devices.

Connected home appliance users may be reluctant to change a Wi-Fi router once they have connected tens of smart devices and home appliances to the router, as it is quite frustrating for users to reconnect all the appliances and devices to a new router one by one.

It's not clear yet how Amazon plans to leverage its newly-acquired technology, but eero's system makes sure that connectivity, in the form of Wi-Fi signal coverage, is everywhere. That could prove to be a killer app.

Amazon's latest acquisition of Eero marks a continued move towards an expansion of the smart home concept after purchasing video doorbell maker Ring previous year for $1 billion. Additionally, eero communicates with the cloud to receive instructions and updates.

"It's Amazon's latest push into the smart home, following the acquisition of video doorbell maker Ring previous year for $1 billion". Of course, acquiring Eero will enable gadgets compatible with Alexa to become easier to set up if Amazon decides to tweak the router technology. However, we shouldn't take those words to preclude the possibility that Amazon won't seek to harvest the customer data for its services and businesses.

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