Monday, 25 March, 2019

Chipotle Introduces Lifestyle Bowls, Including Paleo, Keto Options

ChipotleAll are exclusively available through the mobile app and on the Chipotle website for in-restaurant pickup or delivery ChipotleAll are exclusively available through the mobile app and on the Chipotle website for in-restaurant pickup or delivery
Celia Hoffman | 04 January, 2019, 17:10

Chipotle Mexican Grill on Wednesday announced the launch of diet-friendly bowls that fall in line with New Year's resolutions for calorie-minded consumers. "We've watched guests custom create lifestyle-specific bowls when ordering in our restaurants, so it made sense to offer delicious options via our online channels that help people easily order bowls with real ingredients that fit their wellness goals".

Unfortunately, Chipotle's new "Lifestyle" offerings won't be available to order in-store, but rather online or through the Chipotle app, for in-store pick-up.

If you are currently on any of the Keto, Paleo, Whole30® or Double Protein diet trends, Chipotle now has options for you. The items consist of ingredients already on the menu, so walk-in eaters can also order the bowls. And, of course, these bowls aren't really anything new-just a new arrangement of the food the restaurant has always served.

More news: Andrew Cuomo Gives Biden A Big 2020 Endorsement

They also represent a direct play for a growing group of consumers on specific diet plans-the keto diet in particular exploded in popularity a year ago, boosted by a group of celebrities who swear by its weight-loss capabilities. Whole30 cuts out sugar, grains, dairy and legumes for 30 days, and paleo is modeled after eating habits in the paleolithic era.

Niccol will continue to prioritize customer safety as indicated by his decision to close 2,000 locations to retrain staff on food safety.

Chipotle stock skyrocketed 40% a year ago and is one of the top-10 performers in the S&P 500 since Niccol joined.

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