Thursday, 24 January, 2019

Audi's virtual reality experience moves with the auto

Audi e-tron CES Image Newspress
Katie Ramirez | 10 January, 2019, 05:00

However, in the present day, the technology is more limited in its functionality, with Audi partnering with Disney Games and Interactive Experiences to a develop a VR game, Marvel's Avengers: Rocket's Rescue Run.

vehicle companies have been using virtual reality (VR) to improve and streamline the manufacturing process as well as the helping pick and customise their new cars before purchase.

The Audi e-tron now functions as the ship manned by the Guardians of the Galaxy, as the passenger makes their way through an asteroid field together with Rocket, a character that will appear in Marvel Studios' Avengers: Endgame in spring 2019. Then, if the e-tron accelerates, the ship replicates that motion as well - and so on.

Audi demoed the tech in its new e-tron electronic vehicle, where the auto took the role of a virtual spaceship for a Guardians of the Galaxy-inspired adventure through an asteroid field- part of a collaboration with Disney Games, Interactive Experiences and Marvel.

Created in partnership with Disney Games and Interactive Experiences, the German automaker's latest CES demo essentially showcases how seamlessly virtual or augmented content can adapt to the movements of an actual vehicle.

Audi e-tron CES

"Creative minds will use our platform to come up with fascinating worlds that turn the journey from A to B into a real adventure", said Nils Wollny, Head of Digital Business at Audi, and future CEO of Holoride. Audi went as far as co-founding a start-up named Holoride to get its in-car VR niche running, aiming to get content developers to create "extended reality formats" such as arcade games, space exploration simulations and educational trips through historical cities.

If the e-tron turns around a tight corner, the player will correspondingly curve around an opposing spaceship, while real-world acceleration results in increased momentum in the game. When the vehicle moves, such as making turns or accelerating, players of the VR game experience similar moves in the virtual spaceship piloted by Rocket Raccoon from Marvel's "Guardians of the Galaxy".

Audi has always followed its tagline "Vorsprung Durch Technik" which in English translates to "Improving Through Technology".

Holoride says it's planning to launch this "new form of entertainment" in the next three years for backseat passengers, using typical VR goggles. For example, stopping at traffic lights could introduce unexpected obstacles in a game or interrupt a learning program with a quiz.

More news: Adidas Debuts 2019 NHL All-Star Jerseys Made From Parley Ocean Plastic

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