Monday, 25 March, 2019

Apple is doing a amusing job of shunning CES this year

Apple greets CES 2019 with snarky iPhone privacy billboard Apple’s CES Ad Hits Google And Amazon Where It Hurts
Katie Ramirez | 08 January, 2019, 09:36

The 2019 Consumer Electronics Show kicks off in earnest on Monday, and like every year before Apple won't be participating, instead preferring its own carefully planned media events.

Even the world's largest tech conference is feeling the effects of the US government shutdown.

With a minimal, white-text-on-black design, the ad features text prominently reading "What happens on your iPhone, stays on your iPhone", alongside an outline of Apple's smartphone.

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Apple doesn't usually shy away from a chance to battle with its competitors, but it hasn't used a trade show to make an argument, let alone even a public presence, for many years.

Last year, CEO Tim Cook gave a speech that seemed to take aim at practices of companies like Amazon and Facebook, saying opposing privacy regulation "isn't just wrong, it is destructive". The company has consistently emphasized where its business model differs from those of companies that sell users' data to marketers, data brokers and other companies that can profit from personal information. While Cook did not mention any of his Silicon Valley rivals by name, he noted many in the tech world would say stricter privacy regulation prevents businesses from reaching their true potential. Cook has said that private information "is being weaponized" against consumers with "military efficiency".

CES starts Tuesday and runs through Friday. Amazon and Google are expected to be in attendance.

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