Pantone Institute chooses Living Coral as its 2019 colour of the year
Pantone Institute chooses Living Coral as its 2019 colour of the year
Pantone's colour of the year for 2019 is Living Coral
06 December, 2018, 21:44
Pantone's Instagram describes the colour as "an animating and life-affirming shade of orange with a golden undertone". Some of the latest iPhones and the latest looks on the runways of Marc Jacobs and other top fashion designers.
Officially, Living Coral is Pantone 16-1546. "Vibrant yet mellow", Pantone says, Living Coral offers us everything from warmth to nourishment-comfort to buoyancy.
Pantone took its inspiration from under the sea, to reveal Living Coral (Pantone 16-456) as 2019's Colour of the year.
"We are seeking authentic and immersive experiences that enable connection and intimacy", according to Pantone, adding that the color "encourages lighthearted activity" with its "engaging nature".
According to People Magazine, the global color forecasting authority also shared the symbolism behind the bright yet warm shade of PANTONE 16-1546. "It's a big hug", she said of Living Coral.
In response to this announcement, our friends at Adobe Stock have created a dedicated gallery for a glimpse of how to use Living Coral imagery in your own projects next year. 'That's the influence of social media because people want things to stand out.
Last year Pantone named Ultra Violet - a deep purple meant to evoke a counterculture flair, a grab for originality, ingenuity, and visionary thinking - as the 2018 color of the year.
Since naming cerulean blue the color of 2000, the Pantone Color Institute has been passing the crown to a new shade each year, basing its choice on trends observed in a wide variety of areas - including "entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations". In its glorious, yet unfortunately more elusive, display beneath the sea, this vivifying and effervescent colour mesmerises the eye and mind.
'Lying at the center of our naturally vivid and chromatic ecosystem, PANTONE Living Coral is evocative of how coral reefs provide shelter to a diverse kaleidoscope of color'.
"Color is a language and color is inextricably linked to the culture", Laurie Pressman, vice president of the Pantone Color Institute, tells TIME of this year's selection of the color coral "We see the environment taking on an even greater role in the world we live in today for two primary reasons, one being how connected we are to technology".
'Representing the fusion of modern life, PANTONE Living Coral is a nurturing color that appears in our natural surroundings and at the same time, displays a lively presence within social media'.
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