Tuesday, 23 April, 2019

Google Chrome has a new plan to fight shady ads

A chocolate factory Chrome 71 will block all ads on sites with persistent malicious ad abuse
Katie Ramirez | 06 November, 2018, 11:08

It's a continuation of iterative steps from Chrome in this direction, which included Chrome 68 in July going so far as to introduce a protection that blocks sites from forcing new tabs or windows opening if those sites had been reported for ad trickery in the past.

With the release next month of Chrome 71, Google is planning to crack down big-time on websites that bombard you with shady, abusive ads, with the worst-offending sites in line for the harshest punishment of Chrome blocking every ad on the site altogether. Unfortunately, they found that more than half of current abusive ad experiences aren't blocked by these protections.

"Following its own internal investigations into abusive web practices, Google claims to have identified the tactics that are being used".

Website owners can visit a section inside the Google Search Console named Abusive Experiences Report, to check if Google has seen any "abusive experiences" on their sites.

What do you think about this protection from Chrome?

Misleading Site Behavior Page features such as scroll bars, play buttons, "next" arrows, close buttons, or navigation links that lead to an ad or landing page when clicked.

More news: Armed Forces: Foreigners living overseas invited to join

Google is applying its 30-day grace period to those hosting deceptive ads.

Auto Redirect - Ads or page elements that auto-redirect the page without user action.

Fake Mouse Pointer Ads or page elements that display a fake mouse pointer in the hopes that the user will try to click on it or interact with it. You can see an example of a tech support scam utilizing this type of abusive behavior in our video below.

Transparent backgrounds, non-visible page elements, or other typically non-clickable areas that lead to an ad or landing page when clicked.

Malware or Unwanted Software Ads or page elements that promote, host, or link to malware or unwanted software that may be installed on your users' machines.

When Chrome 71 arrives in December 2018, it will have a new feature which will hopefully make surfing the web a better experience for everyone. From their they can toggle the setting for "Blocked on sites that show intrusive or misleading ads (recommended)" to "Allowed". Google banks close to $100bn a year in sales from online ads alone, so it can afford to take the hit from cutting off revenue from a "small number" of websites.

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