Wednesday, 20 March, 2019

Snapchat unveils scripted original shows and docuseries

Article Image Wall Street Analyst Reports Snapchat Is'Quickly Running Out of Money Snap is running out of money – Analyst
Charles Bowen | 10 October, 2018, 19:46

For the past two years, the social media platform has hosted dozens of original news and unscripted programming from dozens of partners, including NBC, CBS, ESPN, Viacom, Discovery, A&E, NBA, NFL, and many more.

After briefly jumping 2% in premarket trading following the announcement of the new shows, called Snap Originals, shares slid into the red as the market opened, touching a new low of $6.80 apiece.

Snapchat is among the most popular social networks for young smartphone users but its user growth has stalled since its publish share offering past year, as Facebook and its Instagram network began offering similar services. Unsurprisingly, the shows are thematically close to Snapchat's users: "Class of Lies" follows a couple of college students and roommates that are hosting a true-crime podcast, while also trying to solve the disappearance of their best friend.

More news: Female single-seater series to launch in 2019

Endless Summer, a docuseries following rising stars in Laguna Beach - from Bunim/Murray, the creators of Keeping Up with the Kardashians.

Snap said the episodes will be fast-paced for mobile viewing and as short as five minutes long, with each show having a profile page where viewers can easily find each episode.

The episodes, like Snapchat's existing shows, will include six-seconds of advertising that are unskippable. The short run time could resonate with the short attention span of today's youth, accustomed to the instant gratification that technology brings us today. Snapchat also said it's introducing new augmented reality features so users can interact with a show's characters or react to scenes.

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