La Liga will now be broadcast by Facebook in India
La Liga will now be broadcast by Facebook in India
Facebook To Show La Liga Soccer Free In Afghanistan, Pakistan, Subcontinent
15 August, 2018, 07:48
Facebook has scored the rights to Spanish soccer league La Liga in India and will make the games available for free via its social media platform.
In June, Amazon won the rights to stream 20 English Premier League matches per season from 2019/20 to 2021/22, in the United Kingdom. The broadcast rights of La Liga's previous matches were held by Sony, which, according to the report, paid a reported $32 million to broadcast between 2014 and 2018. In November past year, Sony Pictures Networks India's sports distribution head Rajesh Kaul said that La Liga's viewership in India had grown over four-fold to 40 million viewers. Facebook has some 350 million subscribers in the subcontinent, including 270 million in India.
Peter Hutton, Facebook's Director of Global Live Sports, however, described the deal with La Liga as an experiment, saying that while the company has other agreements in the works, he ruled out an immediate land grab of rights deals in sport.
The financial value of the deal was not disclosed.
Facebook's monitoring system will prevent against leakage, ensuring only viewers inside the Indian sub-continent will be able to watch the games on its platform.
The deal is the latest move by Facebook, and the tech industry in general, to invest in sports broadcasting rights for emerging live stream services.
Facebook and La Liga did not announce the price of their deal.
Alfredo Bermejo, Head, Digital Strategy, La Liga, said: "For us, India is one of our most important markets and Facebook is one of our most important and traditional partners in the digital world".
La Liga President Javier Tebas added, "We are thrilled to team up with Facebook to bring the millions of La Liga fans in the Indian subcontinent even closer to the action".
"We have grown our presence in India a lot and we have pretty strong numbers in this territory", added Jose Antonio Cachaza, La Liga's country manager for India. We want to reach out to the biggest audience with the biggest platform possible.
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