Tuesday, 11 December, 2018

Air Transat, Flair Airlines sign on with Aimia as Aeroplan partners

Air Transat, Flair Airlines sign on with Aimia as Aeroplan partners Largest Aimia shareholder says Air Canada group's offer was 'blatantly inadequate'
Priscilla Morrison | 09 August, 2018, 22:53

The three new partnership deals comes on the heels of Air Canada's bid to buy Aimia's Aeroplan loyalty program for $250 million, an offer that Aimia rejected two weeks ago.

Partnership agreements between Aimia Inc. and two more Canadian airlines have taken flight, slated to take effect after the Montreal-based company's current agreement with Air Canada ends in July 2020.

Aimia said that Aeroplan's "preferred airline agreements, coupled with bulk and block purchasing and stand-alone charters, unlock meaningful discounts, ensuring the delivery of great value for members on flight redemptions".

One of Aimia's new partners is Air Transat, a long-established airline owned by Montreal-based travel and leisure company Transat AT.

Rabe's comment about negotiating with Air Canada came on the same day that Aimia said it had reached a deal with Porter Airlines to become an Aeroplan partner when Air Canada departs in 2020.

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The biggest change for most Canadians is probably the Transat partnership, which means travellers in Canada will be able to fly within the country on Air Transat, and also fly to popular sun destinations in the Caribbean and Mexico, as well as to Transat destinations in Europe. "This would in no way alter the longstanding and very successful association between our travel agency network Transat Distribution Canada (TDC) and Air Miles, with which we remain wholeheartedly engaged". He noted that when Air Canada purchased Canadian Airlines in 1999, the points liability for Canadian's loyalty program was not factored into the price. "Our passengers will now be rewarded for their loyalty with the ability to earn and redeem Aeroplan Miles for flights". "They will also be able to redeem their Aeroplan miles for our products". The relationship with Flair Airlines will give Aeroplan Members new redemption options, particularly those travelling out of Flair's Edmonton hub, extending from coast to coast and upcoming southern destinations.

In 2017, approximately 2.7 million rewards were issued to members including 2 million flights on Air Canada and Star Alliance carriers which offer travel to more than 1,300 destinations worldwide.

They join Toronto-based Porter Airlines as recent partners in the Aeroplan points system, which Air Canada has said it will replace with its own loyalty points program when the Aimia contract expires. "Our arrangement with Aeroplan helps further that commitment", said Jim Scott, CEO Flair Airlines.

"We are thrilled about this agreement in principle", said Transat's Adamo.

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