Tuesday, 25 September, 2018

IHOP is back after IHOb burger phase

Close-up of sign with IHoB logo following pancake restaurant International House of Pancake's decision to change its name to IHoB Dublin California IHOP admits they lied to us all and the Internet is still mad
Katie Ramirez | 10 July, 2018, 08:40

International House of Pancakes flipped the "P" in their name to a "b"; Jeff Flock explains what the "b" in IHOb stands for.

The pancake giant is offering short stacks for 60 cents on July 17, 2018 from 7am to 7pm nationwide.

IHOb is back to being IHOP.

The restaurant known for its pancakes tweeted Monday the only reason they said they were changing their name on June 11 was to "promote our new burgers".

More news: Trump Adviser Says Two Supreme Court Candidates Are Tougher Sell

When asked, "didn't go well, huh?" by one Twitter user, the IHOP account responded, "The blan was to get beople talking about our new burgers".

The change drew massive backlash on social media with some calling the move an "epic failure". IHOP's "word of mouth" score skyrocketed following the name change, according to YouGov BrandIndex data. "And it worked. Look at us, two silly pancakes talkin' about burgers". "They're still there. They're on the cover of the menu", Rebelez said.

After the name change, that number jumped to 30 percent.

"Just because we have pancakes doesn't mean we can't do anything but pancakes".

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