Thursday, 16 August, 2018

Cadbury to release 'historic' Dairy Milk with 30% less sugar

Cadbury To Start Making A Reduced Sugar Version Of Dairy Milk Cadbury's Cuts 30% Sugar From Dairy Milk By Replacing It With, Um, Fibre
Priscilla Morrison | 22 July, 2018, 11:57

Cadbury's have announced that a new Dairy Milk will hit the shelves from next year.

The new bar will contain 30 per cent less sugar and has been described as the "most significant innovation in the brand's history".

The chocolate is one of a number of lower sugar innovations planned for the United Kingdom market over the next two years which includes; Cadbury Boost+ Protein, which will contain 12g of protein per bar and 32% less sugar than the standard Boost bar, "30% less sugar" variants of Maynards Bassetts hero products, Wine Gums and Jelly Babies, and a "40% less sugar" line extension on BelVita.

"While we don't now have any plans to bring reduced sugar Cadbury Dairy Milk milk chocolate to Australia, we're always looking at products from across our global portfolio that we think Australians will love and will meet the taste preferences of local Cadbury fans" Chatfield said.

The company will also look to offer low sugar variants across its confectionery range over the next two years, including a high-protein extension to its Boost product line called Cadbury Boost+ Protein.

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Mondelez International president for Northern Europe Glenn Caton said the science behind the reformulation was a "trade secret" but the taste of the new bar is "incredibly similar" to the original.

A spokesperson for Mondelez said the new bars will taste "subtly different" to the full-sugar version, but they would "maintain the same taste profile".

Cadbury Dairy Milk has been around since 1905 - with more or less the same recipe.

He said: "Our brands have been around for hundreds of years". It's been tested extensively on consumers and they love it. They are a part of British culture and heritage and play a special role in people's lives as treats to be enjoyed during a moment of indulgence.

Last month the government revealed a series of new proposals to tackle childhood obesity including tougher restrictions on supermarkets displaying unhealthy foods at checkouts, banning sales of energy drinks to children and a 9pm watershed for advertising unhealthy food on television.

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