Brand WTF of the Week: "The Handmaid’s Tale" wine collection
Brand WTF of the Week: "The Handmaid’s Tale" wine collection
Handmaid's Tale wine launched, then immediately pulled after social media backlash
12 July, 2018, 18:21
But by that night, the story was updated to say "After further consideration, Lot18 and MGM have made a decision to cancel the line of wines inspired by 'The Handmaid's Tale.'" A Lot18 representative also confirmed to Vulture the cancellation. Two reds were named after Elisabeth Moss and Alexis Bledel's characters, Offred and Ofglen, and a white wine was named for Yvonne Strahovski's character Serena Joy.
"The Handmaid's Tale" tells the stories of women who are stripped of their rights and subjected to habitual rape and torture.
However, Lot18 and MGM, which produces the series, canceled the line of wines and took down a page on its website describing the television-inspired booze.
And the label of Serena Joy's 2016 Bordeaux blanc calls it "sophisticated, traditional and austere".
Anyway, it's mostly just hilarious and weird that someone conceived the idea to create Handmaid's Talewine, but before a drop could hit anyone's lips the wine was pulled from shelves after backlash online, as is the way of the world.
Offred's name was attached to a pinot noir 'so beguiling it seems nearly forbidden to taste.
"'Can you turn rape into marketing copy?"
In response, Lot18 cancelled the line and have removed the listing from their website, though not before listing the Offred pinot noir as "sold out". Also on offer was an Ofglen wine, a character discriminated against for her sexuality, sent to a brutal camp that looks like Mars on a comedown, and described by Lot18 as "one of Gilead's most rebellious handmaids".
Social media users slammed the marketing stunt as stunningly tone-deaf.
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