The 'B' in IHOB stands for ... wait for it ... BURGERS!
The 'B' in IHOB stands for ... wait for it ... BURGERS!
11 2017 shows an IHOP sign at a restaurant in Hialeah Fla
11 June, 2018, 16:21
The P for pancakes is leaving us forever.
The restaurant's website, still found at www.ihop.com claims their new Ultimate Steakburgers are "un-burgerin"-believable". "We've pancaked pancakes for 60 years now so it's the ideal time to start burgerin" burgers, and we're kicking it off by flipping the "p" in IHOP to a "b' for burgers".
Some people love the new change while others...not so much.
After 60 years as IHOP, the International House of Pancakes has a new, burger-centric name. A representative for the brand also confirmed that only its flagship location, in Los Angeles, Calif., will be rebranded as an "IHOb" in honor of the launch. The video showcases burgers with names like "Big Brunch" and "Cowboy BBQ".
Many took to social media to guess what the new name could be and most assumed the "b" would stand for 'breakfast.' They were wrong.
"We're serious about the quality of food and our menu, and this name change really reflects that", the executive director of communications said. It ends with the company's new logo and the message Burgers Burgers Burgers.
Starting today, you can order one of seven burgers at IHOb restaurants across the country.
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