Wednesday, 24 October, 2018

IHOP's IHOb name change sparks pancake cravings

IHOP reveals what IHOB will stand for IHOb Just Announced What Their New Name Really Stands For (And It's Not What You Think) - Leah Barkoukis
Charles Bowen | 12 June, 2018, 06:16

With prices coming down, the chain restaurant formerly known as IHOP said it's changing its name to highlight a renewed focus on the grilled American staple.

"Why couldn't you be worldwide house of brunch and start serving mimosas and bellinis", somebody else questioned.

"I'd love to welcome all of America to the world's first "IHOb" restaurant, which stands for the 'International House of Burgers, '" Darren Rebelez said.

The official flipping of the "p" to a "b" comes just a week after the breakfast chain announced the name change.

The answer to the question "what does the "B" stand for?" was revealed on Monday morning - burgers. In fact, if IHOb isn't putting a burger between two fluffy buttermilk pancakes, it's missing out on a golden marketing opportunity.

More news: US Air Force deserter caught in California after 35 years

Don't worry, breaky buffs: All the breakfast goodies remain on the menu.

Big changes are in store for the popular breakfast spot, IHOP.

The change is actually to celebrate the restaurant's new line of burgers.

Even so, the chain's competitors - and consumers - didn't take long to register their own, often humorous, takes on the supposed new name.

For those of you who don't like change, not to worry. Starting at $6.99, folks can get one of their new burgers with a drink and endless fries. "Like that, but our cheeseburgers are still better".

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