Tuesday, 11 December, 2018

IHOP flips over burgers, changes ‘p’ to ‘b’ in logo

11 2017 shows an IHOP sign at a restaurant in Hialeah Fla 11 2017 shows an IHOP sign at a restaurant in Hialeah Fla
Priscilla Morrison | 12 June, 2018, 03:31

The legendary creator of Houston's most beloved pancakes had a lot of Texas viewers scratching their heads.

The "burgers" name change leaked Saturday when a Business Insider reporter visited a restaurant and saw a sign that mentioned the name switch.

The company revealed the new name on its Twitter account Monday after teasing the change last week.

The 60-year-old pancake chain announced its decision to drop the Pancakes from its name, and has rebranded as the International House of Burgers. "We've pancaked pancakes for 60 years now so it's the ideal time to start burgerin" burgers, and we're kicking it off by flipping the "p" in IHOP to a "b' for burgers". Many on social media guessed that it would be "breakfast", "bacon" and yes, some got it right with burgers.

More news: Trump SLAMS Canada’s Trudeau Over G7 Comments — ARCTIC BLAST

Whataburger's Tweet may win the internet Monday. It revealed a number of new burgers on its menu, calling them "ultimate steakburgers", including a "big brunch" burger that comes topped with an egg.

FBN's Jeff Flock on IHOP's decision to change its name to IHOb. When asked if IHOP was considering food-fusion menu items - remember Burger King's Whopperito or Taco Bell's Nacho Fries? "I think about a burger every minute I'm awake", one user wrote.

"We are definitely going to be IHOP", Darren Rebelez, president of IHOP, told the network. The temporary shift is turning out to be an effective publicity stunt aimed at advertising the restaurant's new burger menu.

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